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With the self-publication of Spartacus, for five years Howard Fast was an author-publisher. He incorporated, and the new name and address appeared for the first time in the 7th printing of Spartacus, the paperback edition, in April, 1952.
Frank Campenni [1930-2000], in his 1971 dissertation, "Citizen Howard Fast: A Critical Biography", writes
"...Fast organized the Blue Heron publishing house, which he named after the inn where the Jewish patriot, Haym Salomon, had hidden out while fleeing his British pursuers (as chronicled in Fast's biographical novel of Salomon [Haym Salomon; Son of Liberty] in 1941)." [372]
The relevant section of Haym Salomon, Salomon having escaped from prison on the eve of his scheduled execution:
"He came to a heavily timbered building, with a sign out showing that it was called the 'Blue Heron Rest.' The Stars and Stripes hung over the doorway, but Salomon was quite certain that somewhere the innkeeper had folded away a Union Jack..." [p 66, 1941]
Fast himself, in his 1990 Being Red says,
"I incorporated and became the Blue Heron Press. The name rose from the caustic suggestion of a friend that I call it the Red Herring Press, and while that was colorful, it did not strike me as a fruitful aid to selling books." [298]
Between 1952 and 1956*, Blue Heron published 16 titles, 11 by Fast the paperback Spartacus, four new books, an anthology of short stories, a play published in England, and a 4-volume uniform reedition of his best works, in hardcover and paperback.
*(when the Khrushchev Report was released, resulting in Fast's public disavowal of Communism... published in The Naked God, in 1957 by Praeger)
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